Cetrom in Accounting Today: 2017 Top 100 People extra: The accountant of tomorrow

Published on September 8, 2017. Cetrom President and CEO, Christopher Stark quoted as candidate among Accounting Today Top 100

CPA firms will no longer be a straight-up tax and audit company. Accounting firms are moving towards becoming trusted business advisors — a chief pricing officer (CPO) role. CPA firms won’t spend as much time on the expense side but putting more focus on revenue for their customers.

From a technical perspective, CPA firms will be more flexible. CPAs will venture out of the office more to meet with customers in person. They will spend less time in the office filling out tax paperwork.

— Christopher Stark, President and CEO, Cetrom