Cloud Computing: The Future of Digital Marketing

As cloud data centers ran by Google, Amazon and Rackspace come into the forefront of the digital landscape, it’s more apparent now more than ever that cloud computing is indeed the future of the digital world. The digital landscape itself is moving from “systems of transaction” as Lew Tucker, the VP of Cisco Systems put it at the Cloud Connect 2013 conference, to “systems of engagement.” The old system is a system of record, the new one is a system of interaction.

A New Frontier

Recent forecasts by leaders in the tech community (including Forbes, Cisco) predict that by 2016 over a third of digital content in the world will be stored and distributed via cloud computing. “As for storage,” Xath Cruz of Cloud Times writes, “it is estimated that the average data storage consumed per average household will grow from 464 gigabytes last 2011 to 3.3 terabytes in 2016. Not every household will have large enough storage devices to accommodate that much data, so majority of it will be hosted on the cloud.” This massive increase in data consumption and storage need points to growth in cloud computing. Many companies are now realizing the benefits of cloud computing over more traditional methods of storage. Unlike traditional methods of digital storage, which can easily fail, cloud computing offers more support and stability. This equals not only ease of access, but peace of mind for businesses and customers.

Ease of Access

As for the marketing side, Xath Cruz writes that “a person who is watching TV and texting on the couch used to be out of reach of digital marketers. Now, the cloud has made it possible for the same person to access his data through his phone and his TV without even leaving the couch.” The convenience factor that cloud computing creates makes the person sitting on their couch “more accessible to digital marketers.” And this truly is a new direction for marketers and businesses alike. Having an online cloud data center, customers can follow-up on links relevant to their data. This increases the reach of companies that before wouldn’t have been able to interact with their customers in such a way. With the cloud, data can easily be accessible and thus more easily transmitted to its intended recipients.

The Clear Benefits

Centrom understands the importance of cloud computing to the future of digital media. As an advantage over traditional storage, selecting Cetrom as your technology partner and advisor guarantees you will have one single point of contact for all your systems. No more faulty hard drives or lost flash drives with important data contained on them. Cetrom assumes responsibility for your entire IT operation. We ensure 99.99% uptime and access to the latest software releases while reducing your capital expenditures. Low cost is one of the primary advantages of cloud computing. There’s no need for a costly infrastructure set-up when all you need is internet-ready devices and internet access. Other benefits of cloud computing include:

  • Higher Productivity
  • Reliable Security
  • Flexibility
  • Convenience
  • Mobility
  • Freedom


Cetrom has created a best-in-class technology infrastructure to support the company’s 99.99% uptime guarantee. With enterprise-class security, instant access to more than 150 applications, support for the mobile workforce, the ability to virtualize custom or legacy applications, and traditional system maintenance services, Cetrom’s solutions provide any business with the technology foundation necessary for success.


Contact Cetrom today to find out how our Cloud Computing services that are tailored for use by accountants can benefit your business.


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