In Cetrom’s new video series, Coffee Talk, Cetrom Founder and CEO Christopher Stark meets with industry experts to discuss a variety of topics impacting CPA firms today. He was recently joined by Marc Staut, Chief Innovation and Technology Officer of Boomer Consulting, to explore one of the hottest trends for CPA firms: Outsourcing.
Before discussing why outsourcing is such a sizzling subject, it is important to define the concept. Essentially, outsourcing is when a business hires a third party to provide services or complete certain tasks for the business.
Why Is Outsourcing Such a Hot Topic Right Now?
The coffee talk video outlines several reasons why outsourcing is such a popular topic in today’s business environment.
- Lack of talent. Labor issues are a primary concern for C-suite executives in the accounting industry. Outsourcing is one solution CPA firms have used to address labor shortages in the accounting profession. CPA firms are trying to figure out how to get work done efficiently and effectively with limited talent resources.
- Continued growth. Outsourcing helps CPA firms continue to be productive and grow without being restricted by lack of available talent.
- Retain existing employees. Employee burnout in CPA firms is a relevant concern, particularly with staffing shortages. Outsourcing helps ease overwork and allows existing employees to thrive.
- Reduced costs. Operational costs can be reduced by outsourcing accounting tasks such as taxes, payroll, or bookkeeping; allowing current employees to pursue more profitable and rewarding endeavors.
Outsourcing is a viable option for CPA firms striving to address significant labor challenges.
What Types of Outsourcing Are Firms Leveraging?
Cetrom’s video explains the different outsourcing scenarios available to CPA firms.
- Offshoring. A common type of outsourcing is when work is outsourced to a foreign country. A CPA firm can also leverage an offshore company to bring talent to a firm in the U.S., embed with the U.S. team, and complete the work domestically.
- Onshoring. This occurs when work is outsourced, although the work never crosses international borders. Keeping work within the U.S. is a comfort for some CPA firms. The work is relocated to either lower-cost locations or where talent resources are more readily available in the U.S.
- Consulting, part-time and gig work. Outsourcing work is flexible and varied depending on the CPA firm’s needs. It can include short- or long-term contract work and can vary in scope.
The different modalities CPA firms are leveraging are all encapsulated under outsourcing. Globalization is part of the outsourcing dialogue and can open many new doors.
How Does Globalization Impact CPA Firms?
International services are a thriving area of growth for accounting practices of all sizes. The challenge for administrators and technology professionals is how to adjust their mindsets to adapt to the changes brought about by globalization. Below are some ways CPA firms are changing their mindsets.
- Searching for opportunities. CPA firms are broadening their perspective on where to look for growth outside of their own locales, whether to a different coast, a new country, or different time zones.
- Different time zones. C-suite executives are recognizing work can happen in different time zones, and work can happen while they sleep. They recognize the need for some adjustment of hours to coordinate teams.
- Technological differences. Tech experts recognize latency is more of an issue than the actual bandwidth, even in foreign countries with advanced internet. Virtual desktop infrastructures and methodologies are being explored as an effective strategy for latency and other limitations.
Globalization has caused CPA firms to expand their mindsets. Understanding compliance and regulations is also imperative when exploring outsourcing options.
What Are Some Compliance and Regulatory Challenges of Outsourcing?
C-suite executives are having to respond to compliance and regulatory challenges of outsourcing, as examined in our video.
- Maintaining client trust. Compliance and regulatory concerns are a primary concern for administrators considering outsourcing while focused on fostering client trust and promoting integrity.
- Create virtual desktop infrastructure. CPA firms of all sizes are exploring virtual desktop methodologies to handle people who may never come into an actual office.
- Retain data. A CPA firm with a robust cloud solution is able to set the standards and security protocols, and the data stays with the firm.
Cloud-based solutions satisfy regulatory and compliance obligations while giving firms the agility, speed, and scalability to leverage outsourcing opportunities. Data security is also top of mind for firm administrators.
How Do CPA Firms Protect Their Data?
Data security is of paramount concern to CPA firms when exploring outsourcing. The video discusses security solutions.
- Transitioning to least-rights systems. Companies can gravitate toward an effective security system of allowing employees access only to the clients’ files they are working with, as opposed to open access to all client files.
- Assigning clients via virtual infrastructure. Appropriate clients are assigned to an appropriate employee and the data never leaves the virtual system. Administrators have an understanding of who is accessing which files.
- Utilizing IT experts. Permissions, access to files, and downloading of files can be set up to protect security when working with talented IT professionals.
While security is an overriding concern with outsourcing, virtual solutions offer expert data protection regardless of the areas outsourced.
What Areas Provide Outsourcing Opportunities for CPA Firms?
There are several areas where CPA firms benefit from outsourcing as discussed in the Cetrom video.
- Help with taxes. Individual or business tax returns are tasks commonly outsourced. Although taxes are helpful to outsource, the conversation about outsourcing generally stops at taxes.
- Seek experienced accountants. Participants polled at an outsourcing workshop indicated they are not seeking help from accounting interns or associates. Rather, they need help at the experienced, senior, or even managerial or operational level.
- Provide advisory services and audits. CPA firms are seeking outsourcing support with operational or auditing responsibilities and reviews.
Outsourcing is viable and practical for CPA firms when considering the current labor shortages and trends toward globalization. Partnering with a best-of-breed virtual provider specializing in CPA firms will help set the stage for successful outsourcing. Also, outsourcing provides multiple opportunities to leverage work. Teaming with a progressive, cloud-based provider makes the transition smoother and safer.
Cetrom is a proven cloud-based provider with expertise particularly suited for CPA firms since the company’s niche is 100% focused on CPA firms. Cetrom hosts accounting-specific applications and knows how to keep CPA firms safe and secure, whether offshore, onshore, or somewhere in between.
Contact Cetrom today to learn more about how we can assist you with your outsourcing needs.