Research Shows Adopting Cloud Solutions Can Help CPA Firms Boost Growth

The comprehensive 2024 U.S. Accounting Industry Report commissioned by Wolters Kluwer, based on a survey of 1,776 tax and accounting firms, serves as a compass for analyzing the current landscape of the accounting industry. Examining key trends and insights offers invaluable guidance for firms striving to stay ahead. For example, the role of accountants has evolved beyond traditional bookkeeping tasks to encompass strategic advisory services. The study finds that cloud adoption has emerged as a primary catalyst for this transformation, enabling firms to streamline operations, enhance collaboration, and deliver more value to clients.

Most respondents felt that technology brings tangible benefits to the accounting industry, but the report also found a disconnect between cloud tech adoption and strategic utilization. While cloud adoption rates soared in 2023, a mere 9% of firms feel they are maximizing the technology's full potential. This reveals that simple adoption alone is insufficient; optimized cloud implementation and usage are essential to bringing its benefits to fruition for a CPA firm.

Strategies for the Smart Adoption and Implementation of Cloud Solutions

To leverage cloud solutions effectively, CPA firms must embrace a proactive approach. Here are some critical strategies gleaned from the report:

1. Invest in Training and Education: Equip staff with the requisite skills and knowledge to harness the full potential of cloud technologies. Training programs that introduce the basics and progress toward more advanced usage can empower employees to navigate digital tools confidently and proficiently.
2. Maximize Collaboration: Cloud-based collaboration platforms can facilitate seamless communication and knowledge sharing among team members. Documents can be updated collaboratively and even simultaneously, for example, promoting efficient collaboration and real-time data synchronization.
3. Prioritize Data Security: CPA firms are increasingly the targets of cyber attacks due to the data-rich environments accountants often operate in. To protect against cyber threats, safeguarding sensitive client data is paramount. Ensure that the vendors of any cloud platform are invested in robust cybersecurity measures and adhere to industry best practices, just as a firm should engage in practices that ensure compliance with industry standards like FTC Safeguards.
4. Optimize Workflows: Identify inefficiencies in existing workflows and leverage the cloud's ability to employ APIs and workflow tools to streamline them. Automation tools, integrated software suites, and cloud-friendly practice management platforms can make the cloud do a significant amount of the heavy lifting that would typically accompany some of the tasks traditionally done manually by accountants.

By heeding these practices derived from the results of the 2024 U.S. Accounting Industry Report, firms can adopt an all-important proactive approach to the cloud that seeks to maximize its potential. These practices can unlock new opportunities for growth, innovation, and client success.

What Cloud-Based Firms Are Prioritizing 

According to the Accounting Industry Report, the past year has seen remarkable strides, with most firms witnessing revenue growth amidst increased reported confidence in their ability to meet client needs. With this backdrop of optimism and ambition, the migration to cloud technology emerges as a pivotal driver, empowering firms to realize their goals with newfound processes previously unavailable to them. It's clear that successful cloud adopters have goals, and they put the cloud to work to accomplish them more efficiently and effectively than ever before. Cloud-based firms responded that the following were their three main priorities:

• Revenue Growth: At the heart of every firm's mission lies the pursuit of sustainable revenue growth. In 2023, most firms witnessed positive revenue trajectories, underscoring the industry's resilience and adaptability in the face of evolving challenges. Buoyed by this momentum, firms are doubling down on strategies to fuel revenue expansion, from targeted marketing initiatives to value-added service offerings.
• Client Service Excellence: In an era of heightened client expectations and relentless competition, delivering unparalleled service experiences is non-negotiable. Fortunately, firms are rising to the occasion, leveraging technology and tech-capable employees to exceed client expectations at every turn. By harnessing data-driven insights to enable them to spend more time fostering a client-centric culture, firms are forging enduring partnerships built on trust, transparency, and tangible value.
• Cost Optimization: As profit margins come under scrutiny, firms embrace a cost-conscious culture, seeking efficiencies and optimizations across every facet of their operations. From streamlining internal processes through automation and synchronization to aiding external operations, such as using data to renegotiate vendor contracts intelligently, every cost-saving measure bolsters the bottom line and enhances long-term sustainability.

Legacy systems and local server setups pose obstacles to agility and innovation. Enter the cloud – a remedy empowering firms to overcome these hurdles and embrace a forward-looking approach. Cloud migration isn't just a technological upgrade; it's a profit booster. The survey reveals that 71% of firms witness improved profitability after embracing the cloud. By ditching cumbersome local infrastructure in favor of scalable models like software as a service (SaaS), firms open doors to new revenue streams while slashing overhead costs. Through harnessing cloud-based analytics, automation, and AI-driven insights, firms gain unparalleled visibility into their operations. This practice enables data-driven decisions and strategic adaptability, which is essential for staying ahead of the curve.

Facing Challenges 

When asked about challenges, firms reported several main focal points. From pricing pressures to meeting deadlines and staying abreast of technological advancements, CPA firms continually confront obstacles. In today's landscape, where client expectations are soaring and economic uncertainties loom, these challenges take on heightened significance. Pricing, for example, remains a perennial challenge for CPA firms, exacerbated by factors such as inflation and heightened competition. As clients become increasingly cost-conscious, firms grapple with the delicate balance of offering competitive rates while ensuring profitability. Likewise, deadlines are often non-negotiable in accounting, where timeliness is paramount. Firms face relentless pressure to deliver accurate and comprehensive reports within tight timeframes, usually juggling multiple projects simultaneously.

In addition to these enduring challenges, CPA firms face evolving economic concerns that shape the broader business landscape. Inflationary pressures, fueled by rising costs of goods and services, pose challenges for firms seeking to maintain profitability amidst tightening margins. The intensified competition further compounds these economic woes, forcing firms to differentiate themselves through innovation, specialization, and strategic positioning. While the challenges facing CPA firms may seem daunting, they also present growth, innovation, and differentiation opportunities. By embracing a proactive mindset and leveraging resources effectively, firms can navigate these hurdles with confidence and resilience.

Fostering a Focus on Talent 

Attracting and retaining top talent is paramount for the success of accounting firms. Yet, large and mid-sized firms reported this to be their top challenge.

Investing in technology improves staff engagement and aids in talent retention, ensuring firms maintain a competitive edge in the industry. In an industry where expertise, innovation, and client service reign supreme, the caliber of talent can make or break a firm's reputation and bottom line. Firms must create an environment that attracts the best and keeps them motivated and engaged, from seasoned professionals to emerging talent. Similarly, the synergy between talent and technology is undeniable. 

While attracting top talent is crucial, providing them with the right tools and resources is equally important. By making intentional, considerate choices to use cloud technology to automate repetitive tasks, streamline processes, and provide real-time insights, firms empower employees to focus on high-value activities that drive firm growth and client satisfaction. Moreover, technology facilitates continuous learning and professional development, ensuring employees stay ahead of the curve and remain engaged.

Leverage Cloud Computing Experts to Take Your Accounting Firm to The Next Level

Cloud solutions can help accounting firms foster growth and refocus their operations on relationship-building with clients. Firms looking to grow by adopting technology solutions like the cloud must make conscious decisions to implement them in a way that maximizes their utility.

That's why, besides implementing cloud technology, firms can benefit from employing the expertise of professionals like Cetrom to optimize their use of cloud-based tools and resources. Cetrom can provide oversight and support to ensure your CPA agency's IT environment is configured to leverage cloud technology to its full potential. This partnership can enhance your operational productivity while making the adoption and implementation stages easier and more effective.

Find out how Cetrom can help your firm become cloud-based today!