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CPA Practice Advisor: How CPA Firms Can Combat Talent Crisis Trends

Written by Emily Raines | February 10, 2022

Christopher Stark, President & CEO, Cetrom appeared as a featured author in CPA Practice Advisor on February 3, 2022. The full article can be read here

In just under two years' time, the global pandemic has touched every aspect of business life and working environments. Intermittent outbreaks and lockdowns are forcing companies to innovate alternatives to the typical “commute to the 9-5 office” routine, making it difficult to require employees to physically come into the office to work after over a year of working fully remote. Additionally, offices could face further delays and setbacks for reopening, so continuing to have an effective remote/telework setup is crucial.

Remote work is the new status quo, but it allows for job opportunities no longer limited to any one geographical location. It is becoming increasingly rare that people are tied to a specific location for a job. As a result, people are rethinking their life choices: where and how they spend their time, what they value on a seismic scale, and how they want to work. This massive event is what is being referred to as “The Great Resignation.”

With a rapidly changing labor market, it’s important to understand why people are resigning from their jobs, where they are going, what they are or are no longer willing to sacrifice for a job, and how you can make your firm highly appealing to top talent.

Read the full article placement in CPA Practice Advisor.