August 24, 2013

Cetrom in Internet Evolution: Social CRM Solution Nurtures Professional Care Givers

This article originially appeared online here. By Shannon Johnson, AANAC, August 23, 2013

The American Association of Nurse Assessment Coordination (AANAC) is a non-profit membership organization dedicated to supporting long-term care professionals who provide quality care for nursing home residents across the nation. Founded in 1999, AANAC now has more than 14,000 members and delivers accurate and timely information, educational opportunities, advocacy in legislation, and a peer community of support. Members hail from all 50 states, Puerto Rico, Guam, and Thailand, and hold positions including nursing home administrators, nurse assessment coordinators, staff nurses, therapists, social workers -- the full gamut of the interdisciplinary team.

As AANAC’s membership has grown over the years, and the organization developed as an association, it became apparent that there was a need for a more robust database that could store, manage, and maintain its member records, while helping to streamline its system processes. Its antiquated database could no longer support the association's growing membership or marketing needs. Furthermore, with more members, AANAC’s standard web-based listserv was beginning to gain traction and the association quickly realized it would have to find an advanced social CRM system to continue this momentum, while encouraging engagement among members and discovering new ways to increase unique log-ins to the website.

The Backbone
AANAC turned to Protech Associates, a leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM, to fulfill its database and membership management needs. With Protech Cloud Business Solutions, AANAC not only enjoys the benefits of Protech’s more than 25 years of deep, association-industry and software-development expertise, but also the certainty of Microsoft’s innovation and investment in the Microsoft Dynamics CRM platform. By utilizing a cloud-based deployment method, the association staff doesn’t have to worry about security, maintenance, monitoring, or upkeep because it’s all taken care of by Protech and Cetrom Information Technology, a cloud computing service provider that hosts the AMS. (Read more on the full article PDF: 2013-08-23 Internet Evolution_Cetrom)

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